Matt Reynolds

Work catalog

Fifteen years of work in reverse chronological order within each company. Linked projects are full case studies; the remaining entries show related contributions and programs.

TikTok / ByteDance

  • AI agent surfaces
    2025—26

    A Symphony program contribution: agentic creation and review patterns for advertisers.

  • Symphony Creative Studio
    2024—26

    Multimodal AI ad creation, end to end.

  • Custom Avatars
    2025

    A Symphony capability for likeness capture, licensing, and reuse in generated video.

  • Creative Cue
    2025

    A Symphony capability for script ideation grounded in product and audience signals.

Meta

Uber

  • Identity & rewards
    2021—22

    Final tenure chapter: verification and loyalty surfaces.

  • Rentals
    2021—22

    Rental-car access built on the marketplace platform.

  • Intercity
    2021—22

    Longer-distance booking and marketplace expectations.

  • Hourly rides
    2020

    Time-based booking with an open destination.

  • Uber Reserve
    2020—21

    Scheduled rides for riders and drivers.

  • Multi-driver dispatch
    2019

    Assignment and reassignment mechanics that unlocked later booking products.

  • Fleet Match
    2017—18

    First Uber program: fleet supply matched to demand shape.

Expedia

  • Bots & Voice
    2016—17

    Managed a team of 5+ on conversational travel products.

  • Trips
    2016—17

    Saved travel, itineraries, and re-engagement.

  • Price change experiences
    2016—17

    Telling travelers what changed and what to do.

Boeing

Sidequests

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