Symphony Creative Studio

Making platform-native video advertising is expensive, slow, and unfamiliar. An advertiser arrives with a product page and a budget, not a script, a face, a voice, or an edit.

The underlying models could already generate scripts, avatars, voice, images, and video. None of that was a product. Capability was scattered across demos with no shared notion of intent, review, control, or recovery.

I led the shift from a menu of model demos to one guided creation loop.

Every generative step had to answer the same four questions in the same place: what am I about to spend, what did I get, what can I change, and how do I get back. That turned a set of impressive demos into a workflow an advertiser could trust with a live campaign.

I made review checkpoints and human override part of the interaction model instead of hiding them behind a one-click promise. Advertisers needed to remain visibly in charge of what their brand said; the control surface was the product, not the model.