Matt Reynolds

Matt Reynolds, product and software designer

I design trustworthy products for complex AI, platform, and operational systems — and stay hands-on until they ship.

Staff Product Designer leading advertiser-facing GenAI work at TikTok. Previously Meta, Uber, Expedia, and Boeing.

Selected work

  1. 01
    Symphony Creative Studio
    TikTok / ByteDance — 2024 — 2026

    Zero-to-one multimodal AI creation for advertisers and creators.

    $23 — cost per finished avatar spot, down from ~$300

  2. 02
    Consent Platform & Design Library
    Meta — 2022 — 2024

    Reusable consent infrastructure across Facebook, Instagram, Messenger, WhatsApp.

    6 wks → 4 days — typical time to launch a compliant flow

  3. 03
    Reserve, Dispatch & Marketplace Systems
    Uber — 2017 — 2022

    Scheduling and dispatch mechanics in a live two-sided marketplace.

    97% — on-time pickup rate for reserved trips

  4. 04
    Aircraft Deliveries & Enterprise Operations
    Boeing — 2010 — 2016

    Expert workflows where a mistake costs a delivery slot, not a click.

    31% — faster delivery readiness reviews

Full work catalog →

How I work

I turn ambiguous capabilities into a product model the team can build: the promise, the decisions, the failure states, and the reusable patterns behind them.

Then I stay close to the work through prototype, implementation, and launch so the experience people use matches the one we intended.

More about how I got here →