Matt Reynolds, product and software designer
I design trustworthy products for complex AI, platform, and operational systems — and stay hands-on until they ship.
Staff Product Designer leading advertiser-facing GenAI work at TikTok. Previously Meta, Uber, Expedia, and Boeing.
Selected work
- 01Symphony Creative StudioTikTok / ByteDance — 2024 — 2026
Zero-to-one multimodal AI creation for advertisers and creators.
$23 — cost per finished avatar spot, down from ~$300
- 02Consent Platform & Design LibraryMeta — 2022 — 2024
Reusable consent infrastructure across Facebook, Instagram, Messenger, WhatsApp.
6 wks → 4 days — typical time to launch a compliant flow
- 03Reserve, Dispatch & Marketplace SystemsUber — 2017 — 2022
Scheduling and dispatch mechanics in a live two-sided marketplace.
97% — on-time pickup rate for reserved trips
- 04Aircraft Deliveries & Enterprise OperationsBoeing — 2010 — 2016
Expert workflows where a mistake costs a delivery slot, not a click.
31% — faster delivery readiness reviews
How I work
I turn ambiguous capabilities into a product model the team can build: the promise, the decisions, the failure states, and the reusable patterns behind them.
Then I stay close to the work through prototype, implementation, and launch so the experience people use matches the one we intended.