Reserve, Dispatch & Marketplace Systems

A ride booked days ahead is a promise made by a marketplace that does not exist yet. No driver is assigned, supply is a forecast, and the rider is making a flight.

Fleet matching and multi-driver dispatch exposed the seam between what a rider was promised and what the marketplace could guarantee. That foundation later unlocked Reserve, Hourly, Intercity, and Rentals.

I framed the experience around two linked commitments: state the pickup promise plainly and make recovery equally clear when the marketplace could not keep it.

Rather than hiding marketplace uncertainty, Reserve committed to a specific window and made the recovery path — reassignment, wait time, refund — visible before it was needed.

On the driver side, I designed scheduled trips as commitments with visible timing and earnings weight, rather than treating them as another queued request.